Six disciplines. One accountable team.

Everything your marketing needs, built and run by one team.

Most agencies own one slice and hand you the rest. We run the whole chain: the site people land on, the ads that send them, the follow-up that closes them, and the reporting that proves it worked. Here's exactly what that means, service by service.

Start with a free audit
SERVICE 01

CRM Automations & Integrations

We pick the right CRM for how you actually sell, connect it to the tools you already use, and automate everything between a lead arriving and a deal closing.

That means lead capture from every source, follow-up that fires in seconds instead of days, scoring so your team calls the right person first, and dashboards that show the pipeline as it really is. Then we train your staff on it and stay available as you grow.

Platform selection & full setup
Pipeline & stage design
Lead capture from every source
Instant follow-up automation
Lead scoring & routing rules
Onboarding & task automation
Two-way tool integrations
Team training & documentation
Best for: teams losing leads between the form submission and the first call.
CRM pipeline visualization
Platforms we build on
HubSpot GoHighLevel Salesforce Zapier Make Twilio
Sales Nest, a site built by Blue Shore Marketing

Sales Nest CRM: platform site, funnel, and tracking built by Blue Shore. View the live site ↗

< 2.5s
Largest contentful paint target
Mobile-first
Designed for the phone, then scaled up
Day one
Tracking and CRM wired at launch
SERVICE 02

Website Design & SEO

Responsive sites designed around your brand and built to be found. Faster loads, cleaner structure, higher rankings, and more visitors who actually convert.

Every build starts with the job the site has to do: which pages earn the lead, what has to be said before someone calls, and where people currently drop. Design follows that, and the technical work (speed, structure, schema, tracking) is part of the build, not an upsell afterwards.

Custom design, no recycled templates
Copy structure & page hierarchy
Technical SEO foundation
Core Web Vitals & page speed
On-page, local, and schema SEO
Conversion tracking wired in
Accessibility & cross-device QA
Launch, hosting, and handover
Best for: a site that looks fine and produces nothing.
SERVICE 03

Social Media & Ad Campaigns

Data-driven campaigns across Meta, Instagram, LinkedIn, and Google. Creative, targeting, budget, and reporting handled end to end.

We don't run ads into a page that can't convert, and we don't guess at audiences. Campaigns are built against the offer, pointed at a landing experience we've reviewed, and measured against booked work, not impressions.

Weeks 1-2
Plan
Channel and budget strategy, audience research, and the offer we're actually going to run. Nothing launches into a page that can't convert.
Week 3
Launch
Creative and copy variants live, pixel and conversions API verified, landing pages aligned to each ad, retargeting in place from day one.
Weekly
Optimize
Budget shifts to what books work, losing creative gets cut, and you see spend against booked leads, not impressions.
Best for: spend that produces clicks but no booked work.
Example allocation
A typical first 90 days
Meta & Instagram45%
Google Search30%
LinkedIn15%
Retargeting10%

Split is set from your audit and rebalanced monthly against cost per booked lead, not per click.

Conversion analytics dashboard
What you get every month
A live dashboard you can open any day
A written read of what moved and why
A call with the person who did the work
SERVICE 04

Analytics & Reporting

Tracking you can trust and dashboards you'll actually open, plus a monthly read from a human who knows your business.

Most reporting problems are measurement problems. We fix the plumbing first (events, conversions, call and form attribution), then build the view that answers the only question that matters: which effort is producing revenue.

GA4 & server-side tracking
Conversion & event mapping
Call & form attribution
Custom live dashboards
Channel-level ROI reporting
Alerts when tracking breaks
Ad platform conversion feedback
Everything in accounts you own
Best for: anyone who can't say which channel produced last month's best client.
SERVICE 05

Email & SMS Nurture

The follow-up most businesses never get around to writing. Sequences that keep you in front of a lead until they're ready to buy.

Most leads aren't lost to a competitor; they're lost to silence. We write and build the sequences (instant replies, long-term nurture, win-backs, appointment reminders) and keep them tuned so they stay useful instead of turning into noise.

Instant inquiry replies
Long-term nurture tracks
Win-back & re-engagement flows
SMS reminders & confirmations
Segmentation & list hygiene
Deliverability & compliance
Branded template design
Ongoing performance tuning
Best for: a long sales cycle where the second touch never happens.
Sample sequence
From inquiry to booked call
Minute 1: Auto-reply + text
They hear from you before they open a competitor's tab.
Day 1: What to expect
Process, pricing range, and proof. The questions they'd ask anyway.
Day 3: SMS nudge
One line, one link to the calendar.
Day 7: Relevant case study
Matched to their industry, not a generic brochure.
Day 30: Quiet check-in
Then into the long-term list until timing changes.

“Showed up on time, explained everything, and the job was spotless. Would use again.”

Google review · 2 days agoReplied automatically

“Good work overall, scheduling took a couple of tries.”

Google review · 1 week agoFlagged for a human
4.9
Requests go out automatically after every completed job. The average climbs because more happy customers get asked.
SERVICE 06

Reputation & Reviews

Automated review requests, monitored profiles, and a real response process, so the first thing people find about you is your best work.

Your rating is a conversion lever, not a vanity metric. We make asking automatic, keep listings consistent everywhere they appear, and route the rare unhappy review to a person before it sits there unanswered.

Most businesses
Asking for reviews when someone remembers to
Listings with three different phone numbers
A bad review sitting unanswered for a month
Testimonials trapped in someone's inbox
With Blue Shore
Every completed job triggers the request automatically
One consistent profile everywhere you appear
Alerts the moment a review lands, with a response ready
Reviews collected, approved, and shown on your site
Best for: local businesses where the search result is the first impression.

Ways to work together

Start where it hurts, or hand us the whole thing.

Every engagement begins with the same free audit. What follows is scoped to what we find. No packages you have to grow into.

No cost

Marketing audit

We review your site, tracking, funnel, and follow-up, then tell you what we'd fix first, whether or not you hire us.

~45 minutes Written findings
Fixed scope

Project build

One defined outcome (a new site, a CRM implementation, a tracking rebuild) with dates, a named owner, and a handover.

4-10 weeks typical Training included
Ongoing

Monthly partnership

We run the machine: campaigns, nurture, SEO, reporting, and continuous improvement, with a monthly review you're actually in.

No lock-in You own every account

Common questions

The things people ask before the first call.

The audit usually happens within a few days of the first call, and build work starts the week after we agree on scope. Nothing gets built before we've looked at your numbers.

Always. Ad accounts, CRM, analytics, domain, and the site itself stay in your name. If we part ways, you keep a working system and the documentation for it.

Usually yes. Replacing tools that work is a waste of your money. We'll tell you honestly if something is holding you back badly enough to be worth changing.

No. Most engagements start with one or two, usually tracking and follow-up, because that's where the fastest money is. The advantage of one team is that the next piece connects to the last one.

Projects are quoted as a fixed scope after the audit. Ongoing work is a flat monthly fee based on what we're running, separate from your ad spend, which always goes to the platforms directly.

Not sure which one you need? That's the audit.

Thirty minutes, no pitch deck. We'll look at your funnel, tell you what we'd fix first, and you decide where it goes from there.

Schedule a call