A written fix list
Prioritized worst-first, with the reasoning behind the order.
CriticalForm submissions record no lead source
High6.2s mobile load on your service pages
MediumNo follow-up after the first day
Example items. Yours will be specific to your funnel.
A tracking gap report
What your analytics isn't counting, and what that hides.
Forms tracked2 of 7
Calls attributedNone
Ad conversions14 days stale
Revenue by sourceUnavailable
A real example of what the first pass usually finds.
A scope, only if you want one
Fixed price, dated stages, and no lock-in after launch.
Tracking rebuildWeek 1
CRM + follow-upWeeks 2-4
Site rebuildWeeks 4-9
Training & handoverWeek 10
Sequenced so the fastest money lands first.